A blog on blogging

With Facebook, Twitter, and other social networks/media, is there still a reason or a need to blog? There really and truly is. Why is blogging so important for a company? The no brainer fact is that blogging gives your company a voice. Blogging allows people to get a better indication of what your company is like and the interests that drive and inspire the company. It leads into the more personal side of the business that can help customers feel like they know you better. Incorporating testimonials, or first-hand accounts of how clients were treated, can make a real impact on potential customers, and create a community.

Color Management

When it comes to printing, clients ask us, “What printing process is best?” We tell them there are multiple factors to consider when printing any piece professionally.

Case Study: Wynkoop Brewing

The Wynkoop logo has come a long way from the brewery’s start in 1988. In the early 1990s, the logo was simplified to just the main type. While it was abig step in the right direction, there were still major issues with the logo. By 2013, people had taken to calling this the “frowny face logo” because of its prominent downward curve. The logo also had typographical issues including a dated and overused font, super fine lines, misalignment, and more. The mark was not working well in small sizes on cans and this became a big problem as the Wynkoop emerged as a leader in the canning movement.