The Wynkoop logo has come a long way from the brewery’s start in 1988. In the early 1990s, the logo was simplified to just the main type. While it was a big step in the right direction, there were still major issues with the logo. By 2013, people had taken to calling this the “frowny face logo” because of its prominent downward curve. The logo also had typographical issues including a dated and overused font, super fine lines, misalignment, and more. The mark was not working well in small sizes on cans and this became a big problem as the Wynkoop emerged as a leader in the canning movement.
In January of 2013, Pattern was invited to Carbondale, Colorado, by True Nature Healing Arts co-owners Deva and Eaden. The main agenda of the trip was to learn the vision Deva and Eaden had for the future branding of True Nature Healing Arts.
We want you to know we think the drafts are very sharp and professional. You are doing great work. Your work is very valuable to us because it helps us tell our story. We appreciate you and Studio Pattern. :)
Alysa McManus, Program Director
Recently, we created a new Beer Mat that sits on tables at the Wynkoop Brewing Company. It encourages patrons to order up one of three “trains” of five sample-sized beers—expertly coordinated tastes that give an overview of the range of beers Wynkoop brews. Each train features a seasonal, limited-release selection that currently ranges from Elitch’s Orchard Wheat and 1892 Artesian Lager to Brittany’s favorite, Belgorado.
If you drive down 14th Ave every day (like Brittany does), you might have noticed a new building pop up and open this summer—the Denver Police Crime Laboratory, at 14th and Cherokee. Zigzagging along its facade are organic window elements inspired by DNA helixes, as seen in the photo above.