In college, my understanding of typography, as well as my tastes, were refined. Among many other things, I learned that I passionately hate the ubiquity of Futura. I don’t necessarily hate Futura itself—it serves its purpose—but many students of the Swiss schools of design (of which my alma mater Arizona State University is a descendent) use it indiscriminately, as if it’s the only font that is worthy of their minimalist, grid-based designs. I cringe looking through student work that uses it, because I know students are using it as a “safe” choice—one their professors won’t censor. And many of those students, never told otherwise, grow up to use Futura for everything they do in their professional careers as well. This drives me batty.