The Wynkoop logo has come a long way from the brewery’s start in 1988. In the early 1990s, the logo was simplified to just the main type. While it was a big step in the right direction, there were still major issues with the logo. By 2013, people had taken to calling this the “frowny face logo” because of its prominent downward curve. The logo also had typographical issues including a dated and overused font, super fine lines, misalignment, and more. The mark was not working well in small sizes on cans and this became a big problem as the Wynkoop emerged as a leader in the canning movement.