Wynkoop


The Wynkoop logo has come a long way from the brewery’s start in 1988. In the early 1990s, the logo was simplified to just the main type. While it was a big step in the right direction, there were still major issues with the logo. By 2013, people had taken to calling this the “frowny face logo” because of its prominent downward curve. The logo also had typographical issues including a dated and overused font, super fine lines, misalignment, and more. The mark was not working well in small sizes on cans and this became a big problem as the Wynkoop emerged as a leader in the canning movement.

21 Jan 2015, Posted by brittany in Case Studies, 0 Comments Tagged , , , , , , ,

True Nature Healing Arts


In January of 2013, Pattern was invited to Carbondale, Colorado, by True Nature Healing Arts co-owners Deva and Eaden. The main agenda of the trip was to learn the vision Deva and Eaden had for the future branding of True Nature Healing Arts.

07 Jan 2015, Posted by brittany in Case Studies, 0 Comments Tagged , , , , , , , , , , ,

Village Clubs


Since 2006, Pattern has been the agency of record for the Village Clubs, a chain of up-scale health clubs in Phoenix, Arizona. We developed a flexible color and typography scheme to draw all parts of the brand together—from various in-club collateral and traditional stationery to posters, print and on-screen ads, and a quarterly magazine.

27 Jul 2010, Posted by brittany in Case Studies, 0 Comments Tagged , , , , , , , , , , ,



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